Dive into Taco Bell's collaboration with musician Omar Apollo, featuring the Disha Hot Sauce inspired by a family recipe. This blog explores how the partnership blends personal storytelling and music culture, offering unique products like a special vinyl record while celebrating heritage in a fresh way.
Disha Hot Sauce is a personal recipe from Apollo’s mother, dating back to when his parents ran a restaurant after emigrating from Guadalajara, Mexico. The sauce, a family favourite, is now being shared with the world through Taco Bell. “It’s not just about the flavors that take me back to my childhood, but about honoring my heritage,” says Omar Apollo.
KTLA
The collaboration features the Disha Hot Discovery Box, which includes three packets of the new sauce alongside a Cheesy Gordita Crunch, Doritos Locos Taco, and more for $8.99. Available to Taco Bell Rewards Members starting September 24th, and to the public on September 26th, it’s designed to appeal to Apollo’s Gen Z fans.
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As part of the collaboration, Taco Bell is offering a limited-edition vinyl of Apollo’s album infused with radiant orange liquid inspired by the Disha Hot Sauce. Only 500 copies will be available for Taco Bell Rewards Members, adding a unique collectible element to the mix.
This partnership, born from Taco Bell’s Feed the Beat program, demonstrates the brand’s focus on connecting with younger audiences through authentic, creative collaborations. By blending Apollo’s music with Taco Bell’s food, the brand is crafting memorable experiences that go beyond traditional celebrity partnerships.
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on September 27th, 2024