Museum of London
Creating a bold visual identity with striking stills and motion graphics for Fashion City.
Fashion City launched at the Museum of London Docklands, honouring iconic London fashion and the exceptional craftsmanship, passion and creativity of London’s Jewish communities. This exhibition recounts how Jewish Londoners have influenced global style.
See how we designed a stylish and iconic creative asset suite to gain wide-spread awareness.
Our aim was to spotlight the incredible contributions of Jewish designers, makers and trendsetters who dressed icons like David Bowie, Mick Jagger, Princess Diana and a constellation of other stars.
Their stories aren't just about fashion - they're the bold strokes that weave London into the tapestry of global style dominance today.
We kicked things off by looking into the exhibition's target audience and pinpointing three key groups: Museum explorers, fashion lovers and those curious about Jewish Heritage. To dive deeper, we created audience reports to get a view of what attracts each group, and tailored messages and images to match each audience segment.
With these insights in hand, we created a suite of promotional assets to build awareness for the Fashion City exhibition launch.
We designed a hero video, eye-catching GIFs and snappy cutdown videos for use in the awareness phase. And to best drive conversions, we shared a suite of compelling statics and a powerful 6-second video.
Our focus was on blending top-tier design and engaging storytelling, just like the Museum of London's exhibition itself. Our work was an echo of the exhibition's creative spirit.
The exhibition put a spotlight on the invaluable contributions of Jewish designers, makers and retailers who have stitched London into the fabric of fashion capitals. It was our pleasure to help bring this to life.
“With a somewhat challenging and complex brief, Influence did a brilliant job bringing together ideas and inspiration that led to fun, quirky and contemporary assets with consideration for all our marketing needs. We’re thrilled with the results!”
on October 31st, 2023