Instagram Introduces Reset Tool to Clear Recommended Content

The reset tool, now being tested, will allow users to wipe all suggested content from their feeds, including Explore, Reels, and the main feed. Users can also review and unfollow accounts they no longer wish to see. This creates a fresh start, with recommendations gradually personalising again over time based on new interactions.

Instagram says the goal is to help users, especially teens, have a safer and more positive experience. The tool builds on existing features, such as marking posts as “not interested” or hiding content with specific words.

Teen users remain a key focus for Instagram. Features like “Teen Accounts” and tools for organising feeds have already been introduced to create a safer online space. The reset tool gives teens another way to remove unwanted content and focus on topics they’re passionate about, as their interests change.

Additional features like chronological feeds, favourites lists, and the ability to review past interactions further support this effort. These tools aim to provide teens with more control over what they see while promoting healthy online habits.

This update comes as the UK prepares to enforce the Online Safety Act (OSA) in December. The OSA will require platforms to offer users greater control over their online experience and protect them from harmful content. Regulators, such as Ofcom, have welcomed Instagram’s proactive changes, though they emphasise that more work is needed to ensure safety for all users.

The reset tool has been praised as a way to help users escape unwanted recommendation cycles, but challenges remain. Critics argue platforms need to do more to prevent harmful content from being suggested in the first place.

For now, this feature is a promising step towards giving users more control over their online lives. It also reflects growing efforts to make social media a safer and more positive space for everyone.

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