Faithless Memories: A Bespoke Microsite

Following the sad passing of iconic frontman Maxi Jazz in 2022, fellow band members took a prolonged and well-deserved break. In 2024 the time was right for Faithless to return to the live arena, debuting a spectacular new show that honoured both Maxi and the band’s legacy whilst charting an exciting new future-facing creative direction. Enter the Champion Sound era.

Tasked with creating a fitting tribute to Maxi we decided to create a hub where fans, the world over could share photos, videos and heartfelt messages about Faithless' impact on their lives, most notably people wanted to share their stories and memories of Maxi. This bespoke microsite acted as a bridge between the band's storied past and their dynamic new chapter.

Our mission was twofold: Grow the community and deepen the fans’ relationship with the band by giving them a new place to congregate and increasing the amount of touch points with the band, keeping people engaged via email and SMS throughout the campaign. Simultaneously, the band wanted to incorporate fan content into their live show visuals. We facilitated this by encouraging fans to register on the site to share UGC content that would be used throughout the Champion Sound campaign.

The response was overwhelming, with over 200 submissions flooding in within the first 24 hours. Fans shared everything from cherished photos with band members to poignant stories about how Faithless' music has shaped their lives. 

This enthusiastic participation led us to extend the campaign beyond a short-term project, creating a continuous stream of user-generated content to share on the band's social media. With new shows on the horizon, Faithless fans were not just reminiscing - they were creating fresh memories, ensuring that the band's legacy continued to grow. 

Throughout the wider campaign, we were able to double the number of people signed up to Faithless’ email database through multiple activations such as this one.

To heighten the excitement, we created four trailer-like videos that teased Faithless' highly anticipated comeback tour. Each video gave fans a glimpse of their brand-new live show and hinted at the tour's locations using the Google Maps API. 

Subtle animations and location-based clues invited fans to decode where Faithless would perform next, transforming the anticipation into an interactive experience. The trailers blended iconic tracks, fresh visuals and cryptic hints, ensuring a global audience stayed engaged and thrilled for the Champion Sound EU tour announcement. 

With our help, Faithless completed an incredible run of shows at the end of 2024 in iconic venues across the UK and Europe, including an emotional return to the O2 Academy in Brixton.

This year, Faithless will continue to tour their live show at festivals across the UK and Europe whilst sharing brand new music from the Champion Sound era.