In 2024, creativity blends cutting-edge technology with nostalgia, reflecting cultural shifts. Designers are embracing surreal escapism, bold maximalism, and inclusive design to engage diverse audiences. Powered by generative AI, trends focus on individuality, sustainability and inclusivity.
Check out our design team's top trends for 2024.
Designers are diving headfirst into fantasy, merging the real with the surreal in rich, opulent visuals and fantastical landscapes. Think of it as escapism with purpose - turning the absurdities of modern life into something mesmerising. Generative AI is a key player here, helping artists craft these dreamlike designs that are just grounded enough to keep us enchanted.
Goodside Studio
Say goodbye to boring, static text - kinetic typography is bringing words to life. From bold headlines that bounce to elegant scripts that flow, animated text grabs attention like never before. It’s not just typography; it’s a conversation that engages, appearing in everything from social media ads to innovative interfaces.
Studio Kiln
Why choose between flat or hyper-real when you can have both? Designers are merging 2D and 3D elements to create visuals that feel as if they’re leaping out of the screen. Throw in motion graphics and a hint of special effects, and you’ve got designs that channel gaming and virtual reality to inspire limitless possibilities.
Burn & Broad
AI is revolutionising the design world with tools that can churn out stunning typefaces and mind-blowing visuals in seconds. But it’s not without controversy. Many designers are pushing back, doubling down on hand-crafted, human-centred work that feels more authentic. This tension is fuelling a diverse mix of designs, balancing futuristic innovation with timeless artistry.
The ’90s (and earlier) are making a comeback, and designers are answering the call. “New Nostalgia” reimagines retro styles with a modern twist - grunge meets sleek, vintage meets contemporary. It’s all about blending the charm of the past with the sophistication of today, perfect for anyone craving a bit of old-school cool in a fast-paced world.
In a time when life feels non-stop, calming design is stepping in to restore balance. Including flowing shapes, muted tones, and layouts that feel like a deep exhale. These soothing visuals go beyond aesthetics - they create spaces for tranquillity and mindfulness, resonating across branding, apps, and much more.
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on November 28th, 2024