“It’s Magic When the World Comes Together”
Coca-Cola’s advert showcases Olympic swimmers embracing, nodding to a memorable scene from the 2020 Summer Olympics in Tokyo, when South African swimmer Tatjana Schoenmaker set a new world record in the 200-meter breaststroke. Her teammate Kaylene Corbett and U.S. swimmers Lilly King and Annie Lazor congratulated her with a heartfelt hug.
To set the advert's scene - as the four athletes embrace in a packed Paris 2024 arena, a woman in the crowd sipping a Coca-Cola is inspired by the moment. She hugs a vendor in the stands, setting off a ripple effect that spreads through the stadium, across the streets of Paris, and around the globe.
